If it’s on the catwalks in Paris, and is being called a London design initiative, then we are absolutely convinced that in the near future the focus and importance in recognizing Men’s Fashion and Styling will be equal to that of the over-saturated female market.
We recognised a gap in the market a year ago and thus MenStylePower was born. And now the world is catching up. We’re proud as punch.
International design initiative ‘LONDON shows ROOMS MEN’, is a joint collaboration with British Fashion Council (BFC), Centre of Fashion Enterprise (CFE) and Fashion East. And this season fourteen of London’s leading menswear design talents were taken to the Men’s Paris Fashion Week, to increase their media presence and develop their businesses internationally. What does this mean? It means that men, who have always commented to us that they cannot find anything brilliant and dashing to wear, now have an innovative and first class enterprise backing their concerns.
‘LONDON shows ROOMS MEN’ launched at Tranoi’s beautiful new venue Tranoi Parc Royal (The Loft) in Paris 3rd Arrondissement (Marais) last month. The new initiative enabled the menswear designers to sell their collections with the support of International marketing, media and sales advisers. As a designer, you just could not ask for more – it’s like finding the Golden Ticket from Charlie’s chocolate factory!
Caroline Rush, CEO (Joint) of the BFC, comments “’LONDON shows ROOMS MEN’ has been successfully running for four seasons and extending this to some of the best emerging menswear talent in the UK is a very exciting project. We are confident that this new menswear initiative will give our innovative menswear designers the means to further their global profile and businesses.”
The support offered to emerging menswear designers by the BFC, CFE and Fashion East represents a growing interest in menswear in the UK and is a reflection of London’s quick response to identifying design potential. ‘LONDON shows ROOMS MEN’ represents a selection of British talent supported by BFC’s Newgen Men sponsored by Topman.
NEWGEN MEN, sponsored by Topman, was launched in September 2009 alongside a dedicated Menswear Day at London Fashion Week. Growing from ‘MAN’ a single show on the LFW schedule, these schemes, which offer business support and showcasing opportunities, have been instrumental in raising the profile of new British designers. In a move which mirrors the initiatives that have supported womenswear designers over the past few seasons, ‘LONDON shows ROOMS MEN’ aims to build on the success of NEWGEN MEN, highlighting the growing talent of menswear designers in the UK to an international audience.
For those of you who are interested in support new London talent, the following designers are definitely worth a look see. Having such heavy hitters back these guys and girls is a real honour. So go to town with perusing through their websites!
Cheers. Stig & Stylemeister!
‘LONDON show ROOMS MEN’ in Paris designers include:
Christopher Kane Mens
MIHARAYASHUHIRO + husam el odeh eyewear