So like, H&M, who are coming to Australia some time soon, have decided to titillate the market place with a new teaser campaign for their Autumn 2010 collection.
In video form, it’s made its rounds on youtube and we like … very arty, gorgeous fab!
Want to see what we’re rabbiting on about? Watch it here:
So what’s behind the tease?
Well, could it be H&M’s next designer collaboration with Lanvin, one of the killah fashion brands of the 21st century?
Apparently Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, are behind the collection going on sale on November 23 in around 200 H&M stores worldwide. The collection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.
H&M’s current look & feel
Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion powerhouse bursting with ideas and creativity. Alber Elbaz has pioneered there some of the biggest trends of the past decade – ribbon, bows, pearls, raw edges, sumptuous colour and metallic embellishment among many others. Alber Elbaz has a mastery of cut and an instinct for cloth which leaves a very personal signature on his work, ensuring that all Lanvin clothes are instantly recognizable. Since the introduction of a new menswear line in 2006, Alber Elbaz has also transformed the male wardrobe, bringing a relaxed elegance to men’s clothing which is as special as the womenswear.
Lanvin is the latest brand to collaborate with H&M, with previous collections designed by the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel. In a new twist, the Lanvin for H&M collection will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at www.hm.com. Following the film’s debut, it will be just three weeks before customers have the chance to get their hands on a covetable piece of Lanvin for H&M.
We wait with bated breath … ok no we don’t, we’ve got lives, but we’ll be watching for sho’!!!