Billy Reid’s Timeless Southern Refinement

Lousiana’s two biggest events of 2010—the Deepwater Horizon oil spill and the Superbowl victory of the New Orleans Saints—were the starting points for Billy Reid’s Spring 2011 collection. “We were thinking a lot about southern Louisiana,” he said of his birthplace, “and it was while we were planning the collection that everything happened.” Reid, who was named Menswear Designer of the Year by GQ in February, showed his rugged yet urbane looks against a stage set of collapsed columns and withered doors, an image evocative of flood-ravaged New Orleans homes post-Katrina.

Each model portrayed a specific character with a name and a backstory, a tradition of Reid’s, like Sunny Beatty, the “squirrel-eating black sheep,” and T.J. Goutreaux, the “quirky environmentalist who surveys and assesses wetland techniques; currently stationed in Venice, Lousiana.” The accessories, as usual, were standouts, from the Stetson hats and K-Swiss canvas tennis shoes to the totes filled with oyster shells. Pants were loose and easy, suits were tailored and old-fashioned, and jackets were casual and worn-in. It was exactly what we’ve come to expect from Reid—paragons of Southern refinement in timeless looks that are fresh for today. (



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