The evolution and revival of velvet comes to full maturity in 2011, at least according to Bottega Veneta.
By dragging (and updating) that so-could-be-70s shaggy pile and velvet carpet cliche into 2011, Bottega are expressing some major confidence; encouraging assertive elegance and rebel flair in men.
At the runway show, you couldn’t help but gawk at the lobster reds, electric blues, plum purples and acid yellows stalking down the catwalk, whilst sharing the limelight with staple black and brown for boiled wool jackets with slim lapels over super-soft leather pants.
A veritable mish-mash that somehow … works.
“… We wanted to address the different ways men visualize themselves,” says Creative Director Tomas Maier. “Bottega Veneta’s goal is always to expand the vocabulary of men’s wear, to add individuality and expression. So there is sophistication, but also playfulness, bravado, eccentricity, rebelliousness – it all depends on how it’s put together.”
Eccentric? We second that. Bravado? Hear, hear.
Softly tailored, masculine, slightly left-of-centre, rumpled chic. That is the way of the Velvet Underground.
View the collection right here (below) on MSP.com. Click on FS – fullscreen – for a supersized experience.
Bottega Veneta Fall 2011