How well you understand your market – your impatient,indecisive, impractical, short attention span Gen X & Y market, whose moods and clothing preferences change just as often as they brush their teeth.
However Zara just doesn’t appeal to the “fast and fabulous” fashionisto, thank God. Their well priced approach to tailoring means that those amongst us who value quality over quantity and substance over hype, also enjoy shopping at Zara.
This is the latest from their men’s collection. However don’t take our word for it – they may have changed the selections overnight – that’s Zara style!! www.zara.com
(To view this in fullscreen, just click on the FS button)
Zara Man March 2011