Milla Jovovich. Sexy, strong, voluputous. No lie, there’s not a straight man on this planet who wouldn’t mind spending a mere millisecond in her presence.
Now imagine Milla as your personal guide inside the new Zegna in_STORE, the brand’s 3D online shopping platform launching on the world stage on June 23rd 2011.
I must admit adding Milla’s powerful femme persona to the Zegna equation of subtle elegance is a coup de foudre that sounds great upfront.
Given the fact that men everywhere love technology, Zegna may just have stumbled on a solution to the ‘We don’t enjoy shopping’ problem prone to most men. Here’s hoping that what they deliver is a kick ass, fast loading and truly interactive 3D shopping experience.
ARE YOU IN? (We are! We’ve signed up as MenStylePower to get an exclusive preview; we’ll keep you posted on how it rolls …)