London is launching a dedicated Menswear Fashion Week…finally!!! – set to launch this June just before the traditional Paris and Milan Menswear shows. The event was unveiled in April by the British Fashion Council’s new chair of the Fashion 2012 Menswear Committee, Dylan Jones.
A tremendous initiative, that will no doubt draw even more attention towards the UK’s capital this year. So whether you’re there for the Olympics, Ascot or Wimbledon, you now have a terrific menswear runway event to attend when you’re in London. It certainly is the place to be this year.
London Collections: Men; as the event will be called, will run from June 15 to 17 – placing it right at the heart of London’s Olympics. The showcase – which will include the traditional shows and presentations – will also include some cultural events as part of London’s Fashion 2012 programme to tie in with the Games.
London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK.
The first London Collections: Men schedule brings together an exciting array of London’s brightest menswear stars, British heritage brands and international names to show across the three day celebration of men’s fashion.
Iconic British brands Dunhill, Hackett, Margaret Howell and Pringle of Scotland will host presentations alongside a selection of heritage brands and tailors from London’s esteemed Savile Row. E.Tautz, Hardy Amies and Richard James will be showing their ready-to-wear collections, while presentations will be taking place on Savile Row on Friday 15th June. Belstaff will host an exclusive collection preview; Paul Smith is to host an event at BAFTA; there will be a Burberry Timepieces presentation and Thom Browne will present at Harrods.
London’s New Establishment designers Christopher Kane and Jonathan Saunders will show their acclaimed menswear collections, joined by Richard Nicoll debuting his men’s line. Reciprocating the success of their womenswear collections, they are sure to score international attention from press and buyers, and their shows will be highlights of the weekend.
In addition to over 50 shows and presentations, Burberry, Esquire & Mr Porter, GQ and Calvin Klein Collection, Louis Vuitton, Spencer Hart and Tom Ford will host events.
London Collections: Men will be the essential showcasing platform for London’s emerging menswear talent through MAN and NEWGEN MEN initiatives, sponsored by TOPMAN. Highly anticipated Menswear Day regulars include Christopher Shannon, Christopher Raeburn, J.W. Anderson, Lou Dalton, TOPMAN Design and Fashion Forward recipient James Long.
Shows and events will be taking place at venues across London with The Hospital Club becoming the central hub for London Collections: Men. There will be three floors of showrooms and carefully curated static installations from over 25 ready-to-wear and accessories designers. Fashion East will host a group of designers creating static installations which will run from Friday to Saturday.
HRH The Prince of Wales will be hosting a reception to celebrate the launch of London Collections: Men on June 14th 2012. A full events programme and cultural listings will be announced in early May.
Visit www.londoncollections.co.uk for the latest news, schedules and information.