Z Zegna Men’s SS 2013

Zegna would have to be one of MenStylePowers’s favourite designers. The collections are consistent, timeless (although on trend), and always exude the perfect cut.

Ermenegildo Zegna is a leading Italian fashion house, specialized in men’s clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing suits for its own labels, it manufactures suits for labels such as Gucci, Yves Saint Laurent and Tom Ford. I bet you didn’t know that!

As one of the biggest global producers of fine fabrics (2.3 million metres per year), Zegna has been active in promoting improvements in wool production around the world.

Not only is the product exceptional, each collection is fresh and rejuvenating – and the 2013 collection is no exception. MenStylePower dig the cool tones pushed through the twills and turns of the fabric and the matrix of linear lines throughout the tailoring.

Paul Surridge is the designer of Z Zegna, a more casual line of the heading brand. He talks about the latest collection:

“It’s about leisure, energy, youthfulness and creating this kinetic energy which I think is missing today, for the young in particular. Its boxy volumes were the product of deconstructing and reconstructing the khaki uniform using compact shirt fabrics and lightweight jerseys to create youthful silhouettes inspired by Sixties leisure wear. Neon knits were used to break up the khaki action. Four-button summer suits came in two-tone cotton/wool fabrics that had a subtle iridescent sheen. Elsewhere, subtle variations of a black and white print loosely inspired by Roy Lichtenstein’s Ben-Day dots were used on separate elements of suits, forcing the eye to do a double take”.

A talent to watch, Surridge honored retro American classics while retaining a modernist, minimalist aesthetic that was in a league of its own.