Ever wanted to think you were sitting front row at Milan Fashion Week? Well over 1000 international and national media, VIPs, celebrities and friends of Zegna felt that this week when the prestigious brand held an experiential, extraordinary and historical event at the Royal Hall of Industries, Moore Park Australia.
Imagine an installation with multimedia projections which lit up four enormous walls in the second experiential room caught guests in the middle of the dancing light drinking champagne; then witnessing the longest men’s fashion show in Australia featuring more than 60 male models outfitted in the Fall /Winter 2013 collection and the presentation of the “Australian Celebration Collection”, a capsule dedicated to celebrate Zegna’s golden relationship with Australia.
This very special occasion was in honour of The Ermenegildo Zegna Wool Awards, which was established in 1963, and aimed to reward Australian breeders’ commitment to quality.
Ermenegildo Zegna (CEO) and the Woolmark Company joined forces for the two-day anniversary celebration in Sydney, which began on April 21 and culminated in a star-studded gala event on April 23 to announce this year’s Wool Awards winner.
The winner of the Wool Trophy and the prestigious Vellus Aureum Trophy, was Ed & Jill Hundy of Windradeen.
Following the light show, the runway and the presentation was a grand party where local DJs Alex Dimitriades and Robyn Lawley set the mood in anticipation for the main act, international Australian Indie-Pop band the Temper Trap who played a selection of hits from their recent albums.
The Zegna Family was joined by Australian film star, Chris Hemsworth, Korean-American actor, Daniel Henney, Hong Kong-based actor and singer Leon Lai, and Australian actress and model Megan Gale, in a commemorative evening to celebrate an important milestone for both the Zegna Group and the Australian wool industry.
Chris Hemsworth wore an Ermenegildo Zegna three piece suit ensembles from the ‘Australian Celebration Collection’ featuring the pied-de-poule fabric from Australian wool produced by Lanificio in the 60s and currently re-interpreted in Trofeo Natural Comfort. His tie and pochette are made from printed fabrics inspired by aboriginal “dot art” paintings, realized by artist Dorothy Napangardi; a tribute to the Australian aboriginal culture.
Hong-Kong based actor and singer Leon Lai chose Look 33 from the AW13 Runway Collection comprising of a Zegna Silk 2-piece suit, shirt, and tie and matching pochette all by Ermenegildo Zegna.
Korean Actor, Daniel Henney chose a Wool double breasted suit, shirt and pochette from the AW13 Runway Collection all by Ermenegildo Zegna.
Master of Ceremony, Australian international model and actress, Megan Gale wore an elegant dress by Agnona.
Other Australian celebrities and identities who attended the celebration wearing Zegna include:
Both Actor Singer/Entertainer Rob Mills and Surfer Model Tyler Atkins chose looks from the Spring 2013 Runway with silk jackets, with matching trouser, silk shirt, leather belt and leather shoes all by Ermenegildo Zegna. Socceroo Captain Lucas Neill and Footballer Anthony Minichiello wore silk/wool blend suits, and shirts both by Ermenegildo Zegna.