Mr. A #MSFW initiative

MSFW hub

Mr. Event HUB

While New York Fashion Week is in full swing, on the other side of the world, the smell of men’s fragrances were wafting in the balmy evening air, as Melbourne Spring Fashion Festival followed suit with events like London Collections: Men – and launched Mr.

With the men of Melbourne knowing more than a thing or two about dressing well, the MSFW rightly decided to pay heed with a male dedicated runway and workshop event.

Entitled Mr. it showcased the best of Melbourne’s designers and allowed the city’s Gents to preview the looks that will be seen this season from home-grown labels such as Autonomy, Jack London, Calibre and Kings of Carnaby.

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As fashion savvy as Melbourne’s men are, the style workshop allowed guys to seek inspiration and guidance on how to achieve the season’s latest looks, and resolve nagging sartorial quandaries with the good folk from shoe store Beggar Man Thief, made-to-measure tailors Oscar Hunt and footwear label Aquila.

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Being the fashion capital of Australia, MSFW organisers know that it’s not just Melbourne’s women who tend to take a style and make it their own.

Let’s push to see Men’s Events during Fashion Weeks grow globally!

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