Hackett London, the luxury British menswear brand, opened its first store on the New King’s Road in London selling vintage gentlemen’s clothes and accessories.
It soon became apparent that market demand would always exceed supply and Jeremy Hackett and Ashley Lloyd-Jennings decided to manufacture from new, to complement the second-hand offering. Starting from scratch but working with traditional manufacturers, they were able to create their ideal range of clothing and accessories for town and country based on their extensive knowledge of British men’s style.
Not long after starting to sell new clothes, Hackett added sportwear to sit alongside its formal, business and smart casual ranges. This came off the back of Hackett’s first sponsorship, of a Household Cavalry polo team playing out of Guards Polo Club. This has led onto many successful sporting and social sponsorships including dressing the England Rugby Team during its victorious World Cup campaign in 2003 as well as World Cup Winner Jonny Wilkinson and current partnership collaborations with Aston Martin Racing, The Oxford and Cambridge Boat Race, Klosters Snow Polo, The British Army Polo team, and the BNP Paribas Tennis in Paris. The most recent addition has been to become the Official Menswear Stylist to the BAFTAs. These sponsorships underline Hackett’s ability to dress any man for any occasion from head to toe as well as its strong British credentials.
After repeated requests from customers to make clothes for little boys just like Daddy’s, Hackett started to produce a successful range for “Little Britons” which develops each season, with specific girls pieces now in-store.
The quintessentially British brand has been flying the Union Jack high around the world for many years, so it is fitting, the Queen has honoured Hackett with a Queen’s Award for Enterprise in International Trade. Hackett’s commercial success has been linked to the export of its ‘Essentially British’ world to countries around the world.
For Hackett London’s Autumn-Winter 2013 campaign they produced a collection of original images which tell the story of The Leading Man. When famed movie actor, Pierce Brosnan, and legendary photographer, Terry O’Neill, agreed to work with them, they knew at once the result would be exceptional. MenStylePower were accidentally seated across from Brosnan in a swanky London restaurant one year, and were awestruck by his magnetic presence. Not to mention the admired character he played for so many years….
Coming soon – Hackett’s Great Briton’s clothing. Yes that’s right – Clothing for the bigger, broader and wider man!