Wearing gym clothes beyond the gym has never looked more attractive. Indeed, in many of the world’s style capitals, it’s difficult not to notice the rise of the post-workout look.
Sweats are no longer restricted to gym class; instead, they’re worn with a denim vest, a Sporty moisture-wicking zip-up jacket or a cashmere beanie. Even at fashion weeks on both sides of the Atlantic, Nike’s woven Flyknit running shoes, paired with trousers are amongst the most popular accessories in sight.
In the 1980s, the aerobics craze spurred people to sport their gym gear, but this time around, the rise of the post-workout look reflects a more fundamental shift. “This is not a fashion trend, it’s a lifestyle trend,” said Marshal Cohen, chief industry analyst at Port Washington, N.Y.-based market research firm NPD Group. “The difference here is that there’s functionality mixed with fashion, not just solely fashion.”
20+ million Americans spend an incredible amount of money to keep themselves in shape. The classes vary from SoulCycle, CrossFit and Pilates and it’s easy to see why the active-wear market has become a major point of interest for retailers.
In 2012, post the international Olympics, a battle in fashion was taking place behind the scenes. Stella McCartney, Ralph Lauren and Giorgio Armani showcased their creations on a new type of catwalk. The Sports Luxe category.
Traditionally we have always associated sportswear with a casual approach to dressing. However, a handful of designers saw that this sports renaissance was a new category and embarked on a sensational journey to blow out the perception that gym wear could only be worn in the fitness club. This made many a consumer immensely happy.
Given many of us dress according to our lifestyle, those Gents who have a work-out in their lives as much as their daily routine of brushing their teeth (Stylemeister that is), sport outfits that are designed by Christopher Shannon and Calvin Klein and the above mentioned designers are a blessing to these guys who want to wear luxury sportswear as a means to fit into their lifestyle.
With Sports Luxe, it all comes down to the fabric and the cut. With garnishes of zips, buttons, stripes, complementary materials, breathable fabrics and strong element of a sporty look.
Designers who do Sports Luxe well:
Stella McCartney, Adidas