HARROLDS presents Song for the Mute Menswear @ #MBFWA

MBFWA-Harrolds_SFTM-runway

Gents, if you’re looking for a collection to get your limbs into, this is the one. This Uber-cool sportswear is worn by confident men in all different industries and exudes classic monochromatic tones with tech-savvy fibres. The look is utterly street smart and favoured among artist in the US, UK and Australia. You simply cannot go wrong.

Last night, MenStylePower was seated second row (almost made it to first Gents!) at the final runway presentation at Mercedes-Benz Fashion Week Australia.

Presented by luxury department store for men HARROLDS, Australian menswear label Song for the Mute opened their highly anticipated Fall Winter 2014/2015 collection in The Runway, Carriageworks as part of #MBFWA.

“Creating the calibre of show we did, would not have been possible without the key support from Harrolds.” Said designers Melvin Tanaya and Lyna Ty.

And what a show it was! Prior to its dynamic opening scene of falling dried ice from the back of the runway, the music took you to a place of utter anticipation. All instrumental, and extremely environmental, the techno beat at approximately 124BPM almost felt like an extra-terrestrial heart-beat, if there ever was one, spiked with atmospheric sounds of creatures of fantasy. Dynamic!

The track was exclusively mixed for the runway presentation by US artist, and long-time friend of the brand DannyDaze.

The blackened set and glossy ice floor, gave the entire scene a sense of monochromatic mystery, as we waited for the first of the 24 models to march down the runway with their slicked white locks completing the army of  Soldiers to present ‘Grey, Fall Winter 2014/2015 show. The Official hash-tag for the show was #SFTMBYHARROLDS

Visit the Mercedes-Benz Live Stream Website here!

The Collection saw the designers mesh virgin wool blends and alpaca with technical developments of paraffin and resin coated fabrics to heighten tactile sensation to the constructed silhouettes.

International hip-hop artist Lupe Fiasco closed the show wearing a signature cocoon coat in pressed, waxed mohair, marching to the exclusive soundtrack. What a wicked surprise! And thus is was no wonder his partner in crime, Guy Sebastian, who co-wrote ‘Battle Scars’ was relaxing front row.

Other front row guests included DJ Sal Morale, Didier Cohen, the Stenmark twins and Guy Sebastian, as well as international bloggers Tommy Ton, Susie Bubble, Phil Oh and Yvan Rodic.

celebrities at MBFWA2014

Stenmark Twins with owner of Harrolds, John.

Stenmark Twins with owner of Harrolds, John.

Vocalist: Timomatic

Vocalist: Timomatic

Blogger: Gary Pepper Girl

Blogger: Gary Pepper Girl

Cool dude attending

Cool dude attending

Didier Cohen: Model

Didier Cohen: Model

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Backstage with the models.

Backstage with the models.