Jay-Z Dripping in GOLD


Cologne is SUPER important to men.

From that first meet, your boss, your lover or your mates will see your ‘perfected look’, and nostalgically recognise your fragrance. Call it primal, but if you look good and smell like a can of fly spray, then you’ve completely sent the wrong message. And they will remember it. Not only will you see a frown emerge on the faces of your peers simultaneously, you’ll also be perplexed as to why they are wanting to cut the conversations short.

All that glitters ain’t gold, someone once sang, and it is true. That’s why this fragrance, Gold Jay-Z, intrigues MenStylePower, as its true scent is underneath….as to say, ‘yes we understand the shiny glitter stuff, but the substance of the fragrance is what stays with you’. DIG!

A fragrance blended with the brightness of grapefruit and ginger warmed with cardamom, a heart of masculine vetiver and a base of rich amber and smoky myrrh, smoothed with teak wood and bourbon vanilla. Now don’t that smell pretty. Yup, A new standard of measure. Gold Jay Z, inspired by an icon.

“Gold Jay Z” is his first fragrance developed for men and composed with the help of Firmenich perfumer Ilias Ermenidis who has created blends for Gucci, Givenchy, Hugo Boss, Replay, Aramis, Celine, Jil Sander and more.

Top notes await us with a union of ginger, grapefruit, blueberry and cardamom. The heart emphasizes masculine vetiver incorporated with pink pepper, lavender and violet leaf on a base of amber, peace, teak and vanilla. Its olfactory character is described as a white fougère and it really has that scent, quiet, fresh, elegant and serene, gently heated with the warmth of amber and vanilla.

Jay Z Gold will be available in bottles of 15, 30, 50 and 90 ml EDT, accompanied by perfumed products for face and body.




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