The “Y” stands for Yohji Yamamoto, the “3” represents adidas’ three signature stripes and the “-” signifies the link between the two. Call it Feng-shui, call it symbolic, call it: awesome!
The Japanese designer who spends most of his life traveling back and forth from Paris and Tokyo states, “traveling means coming back home. We are always unconsciously wanting to come back. It is one of man’s strongest desires.” So now will this traveling take him to Brazil and back?
Branded with the Y-3 Fifa artwork by the designer, it gives the collection a cool play on the comical, not taking one too seriously, which allows sports fans to wear without judgement.
In celebration, Barneys & Y-3 adidas are launching an Instagram sweepstakes with the trip of a lifetime at stake. One lucky guy or gal will win an adidas ticket to the quarter final match of 2014 FIFA World Cup™, of which adidas is an official sponsor and ticket provider, as well as airfare and lodging in Rio.
To enter, first you need to follow @BarneysMAN and @adidasy3 on Instagram. (Easy.) Then you’ll need to post a black and white photo of yourself shaking hands with another person. (Feel free to use your favorite monochrome filter.) Then tag it with the dedicated hashtag #IFWT (that’s In Football We Trust) and cross your fingers. The winner will be selected at random on Wednesday, April 30.