Italia Independent returns to Pitti Uomo 2014

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After a few years of absence, Italia Independent is happy to announce its return at Pitti Uomo this year. This will take place in the city of Florence from 17th to 20th of June. Watch out for this event guys! This event is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.

There will be the brand’s most recent success presentation, « The Tailor Made Program ». There also will be a presentation of the brands innovative project which is the brand new section, « Just Like a Man », which is dedicated to men’s classics, that will accommodate some of the brands that best represent the values of the finest craftsmanship.

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Italia Independent’s return to Pitti Immagine Uomo, also marks another special occasion, it is the 60th anniversary of Centro di Firenze per la Moda Italiana as well. So, there will be presenting the product that is aimed for a celebration of  this major landmark, « The Unique Edition for Pitti Immagine Uomo” , has been created. The collection includes sunglasses, only sixty numbered copies, created thanks to the infinite variants offered by the Tailor Made Program.

Moreover, Italia Independent’s client will be able to create their own unique edition at the brand stand at Pitti Immagine Uomo, while getting an advice from the brand designers as well.

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We note that Italia Independent is a forerunner of innovation in eye wear. I-Thermic, another Italia Independent exclusive allows all glasses characterised by this type of treatment, to change colour upon reaching a temperature of 30°C. The complicated process involves the thermo-chromic pigment deposited on the surface of the frames, upon reaching this precise threshold, disappearing, allowing the underlying colour and textures to become visible. Once the initial thermal conditions are restored, in which the chemical reactivity of the material is static, the substance reappears, returning the eyewear to their original colour.

Brighten up your day we say!

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