In the words of Coco Chanel, Luxury is meant to be comfortable. She is of course, talking about the fit of the garments you buy for thousands of dollars. What if the comfort level was not only on the fit of a luxury item, but also on the wallet as well? Wouldn’t that be a gem.
There are two pieces that gentlemen aspire to when it comes to their uncomplicated dress sense. And that is, their shoes and a luxury timepiece. As we know matching our watch back to our attire is certainly an indication that we know how to dress. And women pick up on this detail. A timepiece, or wrist-jewellery as we like to call it, is for a well-dressed uncomplicated man, the statement piece in his attire. The jewel in his crown and his position of status that he modestly allows to occasionally peep out of his french cuff.
Finding an affordable luxury item these days is difficult. The perception of luxury and a brand raises the price also, and if you do your research, what you can buy in the USA or EU can be more cost effective in Hong Kong or Australia after the conversion. So doing your research is imperative.
And then there’s Melbourne Watch Company.
Founder Sujain Krishnan explains:
“I’ve been an enthusiast and collector of affordable mechanical watches for years, but I couldn’t help noticing the stark price difference between the watches I was collecting and those offered as ‘luxury’ products. I felt that there was a way to offer customers a luxury watch at an affordable price. Thus the concept behind the Flinders Automatic was born.”
Based on The Melbourne Watch Company’s own original design, the Flinders Automatic avoids the quartz-based, “fashion” design of other watches in its price bracket. Instead, it features at its heart the top grade Miyota Cal. 9015 self-winding mechanical movement. The 24 jewel automatic movement operates at 28,800 BPH, with a power reserve of 42 hours when fully wound.
As well as luxury mechanical components, the design of the Flinders Automatic has been carefully considered. High grade 316L stainless steel has been cast in a slim design and with a case height of just 9.8 mm the watch will slip effortlessly beneath a shirt cuff. Complemented by an anti-reflective sapphire glass display, genuine leather strap and choice of two dial colours, the Flinders Automatic also comes boxed in an attractive leather-style display case.
It seems the Melbourne Watch Company has certainly achieved its goal – the Flinders Automatic offers a high-end, luxury product to the consumer at a truly affordable price. The watch, combined with the company’s sympathetic understanding of market trends and customer needs, has already generated significant consumer interest. Both the black and white dial versions are on offer at $395AUD – incredible value, given the already affordable planned retail price-tag of $549AUD.