Casual Wear

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18 NOVEMBER 2016

SQD Athletica is here

  #GoodTimesAhead with #SQDAthletica Introducing SQDAthletica; a new men’s clothing and lifestyle brand focused on finding balance, refining style and inspiring men to be fit for life. And why is this so important? Because we are gettin’ lazier. You see, as we get older, and we experience more pressure in our lives, the more convenient […]

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24 OCTOBER 2016

High Fashion Goes Genderless

  When Will Smith told his fearless son Jaden Smith that he couldn’t wear a skirt, despite his intentions for challenging traditionally gendered clothing, it made it clear that society is still stuck on old fashioned gender concepts and struggling with the idea of fluidity. But as more people reject stereotypes and embrace their own sense […]

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16 FEBRUARY 2016

Henry Cavill’s Casual Appeal

Give yourself permission to wear a shawl collar jumper. Yep, do it. Why? Cause Superman wears one. I’m not kidding. Take a look at the images we’ve posted below and tell me it doesn’t look good. GO on I dare ya. We’ve come to the conclusion that Superman is THE most revered hero in the […]

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11 FEBRUARY 2016
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17 JANUARY 2016

Rewind … nah … REPLAY!

It’s not the big guns today like the House of Versace, LVMH, Prada nor Gucci, that are driving fashion trends forward, it’s the midsize brands who are blitzing the marketplace. Why? Because they’re street-wise, more nimble, leaner, meaner fighting machines which allows them to be more responsive to market needs. So while the big designer […]

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