Ermenegildo Zegna unveils its latest Global Store in London at New Bond Street, home to the world’s most prestigious luxury brands. The New Bond Street Global Store is the 19th Peter Marino Concept Store to open globally and is divided across four floors.
Unique to this store, which is located in the same position as the very first Ermenegildo Zegna boutique in London, opened in 1987, is a stunning façade honoring English heritage and blending seamless with the historical architecture of London’s New Bond Street. The façade’s use of red and grey marble in various shades provides a sense of depth, while the characteristic red bricks that line the upper part of the façade, the bow-windows facing New Bond Street and the vintage bar from the 1950s come together in a heartfelt tribute to British culture.
The store has been designed to create a virtual journey through the world of Ermenegildo Zegna, transmitting both the history and DNA of the company, along with the complete range of its luxurious menswear collections. As customers enter the Zegna World on the ground floor, they are surrounded by the dark and natural tones of the entrance and the wide selection of textile accessories, refined leather goods and licensing products. The rich tones of the entrance compliment the bright color palette of the new concept area specifically designed by Peter Marino to host Zegna’s ready-to-wear collection where casual-tailoring and luxury sportswear harmoniously merge. The new concept experience continues on the first floor where light colors prevail and the walls are lined in cerused ashwood and three-dimensional plaster. Dedicated to informal clothing and accessories, the area and its furnishings, including Afra and Tobia Scarpa armchairs and a sofa, bask in the natural light of the external windows.
As clients move to the second floor, the staircase functions as the central circulation and is also a visual focal point featuring a floating, open design with ebonized oak tread tops and beneath, suspended polished metal rods resembling textile stands are backlit by LED lights. The second floor mirrors the sophisticated and classic tailoring of Ermenegildo Zegna formalwear as customers are greeted with a luxurious space designed to reflect the elegance of impeccable garments. The same floor also hosts the Ermenegildo Zegna Couture collection in a dedicated area where the expertise and traditional heritage of the brand meet the industrial world through the skillful use of exclusive materials, such as gouged mahogany, ivory plain oak and parchment or black oil-quenched steel, within an ivory color palette.
The third and final floor is divided into two distinct zones, both of which are enhanced by the prominent bow-window facing New Bond Street, together with the golden fireplace in light marble and the vintage bar from the 1950s, all evoking the feeling of a British gentleman’s club. Featuring precious artwork that reflects the brand’s heritage and consistent support for the arts, this floor is home to the exclusive Su Misura service, the ultimate Zegna offering, and has been furnished to create a very intimate and private space.