Fashion Installations shine at Salone 2017


Garment Dyed Dyneema by Stoneisland

The coolest of the cool, Italian creatives Stone Island present the second instalment of their groundbreaking Prototype Research Series under the Tortona Design Week cabal at this year’s Salone.

The series creates numbered garments made in fabrics and with treatments born from research and experimentation processes that have not yet been industrialized, where Series_01 for example was an incredible laser-etched reflective jacket. Series_02 applies Stone Island’s signature garment dye process to Dyneema®, the strongest and most durable lightweight fiber in the world. The interactive exhibition is complete with mirrored floors and monitor ceilings and displays 50 different shades of the jacket in a rainbow of colour. It is so ‘next’ and we are completely blown away by it.


NO GOD by Atelier Biagetti

Laura Baldassari and Alberto Biagetti – together Atelier Biagetti – continue their analysis of contemporary society’s greatest obsessions with another immersive, experiential design project, the third of the so-called Biagetti saga, curated by Maria Cristina Didero. If in 2015 Body Building examined power and beauty through the seemingly skin-deep subject of the human body and NO SEX (2016) addressed human psychology through the first basic element – sex, then the title of the 2017 project is a logical progression: GOD.

G – O – D.

Although insignificant on their own, together these three letters make up one of the most powerful words ever written, a word heavily laden with meaning and preconceptions. But the GOD interpreted by Baldassari and Biagetti does not aim to fuel a theological debate, it rather investigates something that in today’s society is (or seems to be) all-consuming and all-powerful; something that is at the root of all our rules and aspirations and thus governs the way we live our lives — that something is money and with it the ever more abstract idea of value whether moral, actual or virtual.

The environment they have created is a place where the rites and rituals associated with money and the value attributed to it are carried out on every level. On entering this installation the visitor will be engulfed by the apparent omnipotence of money and will not watch but will experience the sensations and emotions that it evokes: awe, yearning, hope, euphoria.