Life is a marvellous thing, until one day there’s a sudden overwhelming sense of worthlessness. And the alarming statistics are, on average, 1 in 8 men will have depression and 1 in 5 men will experience anxiety at some stage of their lives.
We are MenStylePower, and our work is to encourage men to be the best they can be. A reason for this passion and life’s work, is we have seen first hand the effects of depression, bi-polar 1 and 2 and anxiety attacks among our friends and family, so we believe this project driven by SuperDry is a worthy one.
Superdry strives to positively support the local, national and international communities in which it operates. Corporate and social responsibility is entrenched in the brands global strategy and in Australia, Superdry will be partnering with beyondblue throughout December by encouraging customers to make a gold coin donation for a gift wrapping service. All donations received through this initiative will go directly to beyondblue.
Dedicated gift wrap stations will be activated across Superdry’s store network run by volunteers including staff and brand ambassadors.
Sara Aiezza, Marketing Manager Superdry Australia, said:
“Commitment to corporate responsibility comes from the most senior level of our business. Superdry has such strong appeal among younger consumers so we see it as our duty to play a positive role in empowering young people to talk about their mental health and know where and how they can seek out help.”
beyondblue provides information and support to help everyone in Australia achieve their best possible mental health, whatever their age and wherever they live.
If you need immediate assistance, please call: 1300 22 4636