Showing posts with tag: sportswear

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7 AUGUST 2014

Is Activewear the New Denim?

  Much like denim before it, activewear is increasingly being integrated into daily attire. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? We think so. And does activewear look like it’s heading to become a ‘staple’ in men’s wardrobes? We think so too. Gap, [...]

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Active Sportswear – are you for real?

Given the massive focus on active sports wear due to the recent focus on the World Cup & Wimbledon – MSP is looking into semi-casual sportswear for blokes, which is proving itself to be more sophisticated than ever before. Active Sportswear also covers sports that aren’t so commercial such as fly-fishing, hunting, sailing, aviation and [...]

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Sport & Fashion Combo…

It’s not often you come across a ‘sportswear’ label that has successfully infiltrated the men’s ‘fashion’ world. When we say that, we mean they have dominated two categories in the garment business. You’d sit and ponder wouldn’t you, to whom it it would be to achieve this. The German’s – with their attention to detail [...]

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