Watch out fellas, Tia Maria’s brand ambassador has an Italian flare that will convert you and your girl to drinking the latest coffee liqueur at 9am. Matteo Fabbris, Captain of the Charm, is the voice behind the launch of the Coffee liqueur brand Tia Maria + Coffee Project in Australia, a global initiative uniting coffee culture and the cocktail hour.
We all know how much us Australians love coffee. We have some of the best coffee in the world imported to the southern hemisphere and we are well proud of it. So, Tia Maria has teamed up with Rosebery based Welcome Dose Specialty Coffee to launch the project to Sydney trade and media.
Complete with a fully-operating coffee roaster on-site, co-owners, Kit Cheong and Michael Cookson are serious about premium coffee, living and breathing the bean-to-cup philosophy. Creating an overall experience for consumers, Welcome Dose share their secrets on the coffee process from their roasting through to brewing methods.
As the global love for coffee booms, coffee lovers around the world are now enjoying their favourite drink from morning cup through to evening cocktail. And research shows that almost half of cocktail drinkers regularly choose flavoured cocktails including those mixed with coffee (source: CGA Mixed Drinks Report 2016).
Matteo Fabbris says; “There’s an increasing love for coffee cocktails, which can be seen at world-class bars in key cocktail cities, while artisan coffee houses are now serving cocktails through the night as a café nightlife culture continues to emerge. The bartender and barista play a very similar role so it’s no surprise we’ve brought the two together to drive this new coffee revolution.”
No other liqueur can make a coffee cocktail quite like Tia Maria, an exotic infusion of natural vanilla and the finest fresh Arabica coffee beans roasted to perfection, complemented with a touch of Jamaican rum. Tia Maria is made using a blend of 100% Arabica coffee, among the best in the world, providing strong character, a full-bodied taste, and a sweet tendency. The beans are expertly roasted, ground and left to macerate to produce this exceptional coffee liqueur.